Are you ready for that new logo? Are you ready for a remake of the old, tired one? Here are a few trends for 2012.
1. Environmentally aware logos
The environment is a large concern to most clients out there. 2011 saw a lot of green in logos and 2012 shouldn't be any different. Experts expect to see the use of a lot of earthy tones to make the companies seem more conscientious.
2. Grey is the new black
Grey seems to be replacing the harsher black as the new go to color. Grey seems to be a sleeker, way to go.
3. Buttons and bubbles
This trend has been around for a little bit, but it seems it will continue on for 2012. I am not a huge fan of the overused bubble design the likes of Facebook and Digg, but there seems to be no end to the button craze.
4. Funky shapes
Where loops were all the rage a few years back, free form shapes seem to be taking over. Better get out the shape books.
5.Triangles
Triangles are being combined, colored with shades and textures and gradients to create new shapes.
6. Fruit
Blackberry and Apple led the way and fruits of all sorts seem to make their way into logo design.
7. Animals
Lions, Tigers and Bears.. oh my. Yes indeed. So many attributes can be associated with animals, very fitting for many businesses: Powerful, aggressive, strong, domineering.
Whatever it is you fancy, don't delay, a logo is an integral part of your business. The belief that a small business doesn't need a logo is often a step in the wrong direction. If we want to succeed in the 21st century marketplace, we must make certain to stay on top, nobody can get there if they are not memorable.
Get on it guys, call me for that important piece of your business.
1. Environmentally aware logos
The environment is a large concern to most clients out there. 2011 saw a lot of green in logos and 2012 shouldn't be any different. Experts expect to see the use of a lot of earthy tones to make the companies seem more conscientious.
2. Grey is the new black
Grey seems to be replacing the harsher black as the new go to color. Grey seems to be a sleeker, way to go.
3. Buttons and bubbles
This trend has been around for a little bit, but it seems it will continue on for 2012. I am not a huge fan of the overused bubble design the likes of Facebook and Digg, but there seems to be no end to the button craze.
4. Funky shapes
Where loops were all the rage a few years back, free form shapes seem to be taking over. Better get out the shape books.
5.Triangles
Triangles are being combined, colored with shades and textures and gradients to create new shapes.
6. Fruit
Blackberry and Apple led the way and fruits of all sorts seem to make their way into logo design.
7. Animals
Lions, Tigers and Bears.. oh my. Yes indeed. So many attributes can be associated with animals, very fitting for many businesses: Powerful, aggressive, strong, domineering.
Whatever it is you fancy, don't delay, a logo is an integral part of your business. The belief that a small business doesn't need a logo is often a step in the wrong direction. If we want to succeed in the 21st century marketplace, we must make certain to stay on top, nobody can get there if they are not memorable.
Get on it guys, call me for that important piece of your business.